Blame it on the economy and the accompanying back to basics mentality. Or praise public awareness of green issues and the value of low-impact lifestyles. But all of a sudden bicycles are a Very Big Deal. Everyday people–folks who haven’t been on a bicycle in years, if not decades–have suddenly rediscovered the thrill of cycling. For us, passionate cyclists who strive daily to deliver products that get people of all ages, abilities and aspirations to love bikes and biking just as much as we do, it doesn’t get any better than that.
The bicycle is a marvelous invention, with an impact that is almost completely, one hundred percent positive. For individuals (exercise!) as well as for the environment (reduced carbon footprint). A bike is one of the world’s most powerful instruments for change. We know because cycling forever changed our lives, and we’ve seen it change the lives of so many others. That’s why we want to make cycling converts out of everyone, and that’s why there’s a Jamis for nearly every cycling arena, for almost any rider.
It’s that passion for cycling and everything cycling can do that fuels and sustains our efforts to build the best possible bikes. It’s why we build category-defining superbikes that put professionals atop podiums at road races and mountain bike events. It’s why our computers are humming day and night crunching FEA data and carbon fiber lay-up simulations. It’s why we devote precious R & D resources to making even our kids bikes and cruisers as light and easy to ride as possible.
But we’re at this not just to build better bikes. We’re in this to build better lives, to make YOU better. That’s pretty heavy. It’s a lot to carry on two wheels. But that’s how powerful a bicycle can be. And that’s why we’re so committed to building the best bikes possible.
When people ride bikes, good things happen. Experience it yourself, on a Jamis.