Back to Basics. Back to Fun.
There’s been a lot of talk in the mainstream press about how people are rediscovering the basics, trying to simplify their lives with a newfound emphasis on quality over flash. To which we’d like to add: Remember how simple it was to just get on a bike and just…go? And how fun it was? We’re talking about no-batteries-required, timelessly simple fun.

There’s no shortage of reasons why now is the perfect time to get back on a bike—gas is headed towards four bucks a gallon, you need to exercise, your kids have been asking tough-to-answer questions about your family’s carbon footprint and natural resources, the list is endless. But frankly, there’s only one item that needs to be on that list—and it’s on everyone’s list: Riding is Fun.

And riding puts you in touch with the people you ride with. Family. Friends. Your kids. Every ride is a shared adventure, a chance to bond over something real, instead of piped-in images on a widescreen plasma display. It’s a chance to play together, for real, instead by proxy with electronic avatars and a console.