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We maximize fun by focusing on comfort and ease of use. We employ memory foam saddles and adjustable-angle handlebar stems for comfort, with controls that are intuitively simple to use, positioned at your literal fingertips. Throw in smooth-rolling tires, easy-to-use brakes and a bevy of gearing options that make pedaling easy, and you get bikes that extend your pedaling range while effectively shrinking your neighborhood at the same time.
Riding a bike puts you back in touch with your surroundings, with an immediacy that’s unmatched. You’re right there, bathed in smells, sounds and tactile sensation. You’re immersed, experiencing your locale firsthand instead of peering at your neighbors through electrically operated tinted glass, breathing climate-controlled air, listening to recorded surround sound playback as you roll along in an iron box. Riding a bike saturates the senses in a way cars cannot match. It’s a full-body recharge.
And riding puts you in touch with the people you ride with. Family. Friends. Your kids. Every ride is a shared adventure, a chance to bond over something real. It’s a chance to play together, for real, instead of by proxy with electronic avatars and a console.
Simplify. Ride. And renew. |
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